Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy WANDERZIEL GIPFEL 516 Seiten 978-3-03818-697-7
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Richard Kühn; Urs Fuhrer Marketing – Analysis and strategy WANDERZIEL GIPFEL 516 Seiten 978 3 03818 697 7 516 Seiten Glarus St The German version of „Marketing: Analysis and Strategy“ was primarily developed as a tool for marketing managers it is one of the most sucessful textbooks for couses on strategic marketing for college students and marketing professionals in Switzerland
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